Guidelines for submitting your graphics in the preferred file formats required to trouble-free printing.
Logos: Vector-based files always work best when creating and printing large-format graphics and signage.
Graphics Supplied by Client: PDF files are accepted only if distilled at high resolution with fonts and graphics embedded.
Each individual graphic file MUST be scaled to proper size and resolution for final output/printing.
Other file formats are accepted:
Adobe Illustrator: EPS (Vector Based), .AI (PC/MAC)
Adobe Photoshop: EPS (Raster Based), PSD, TIFF (PC/MAC)
Acceptable File Formats:
Where possible, use EPS or TIFF formast. Although there are many graphic file formats to choose from, it is safest when printing to a PostScript device to use EPS for vector graphics and TIFF for raster/bitmap graphics. Vector graphics are object-oriented files which contain drawing instructions and are used by applications such as Illustrator or Freehand. (99.9% of logos fall into the “Vector” category) Fonts in these EPS files should be converted to “create outlines” or “convert to paths” this will eliminate the need to download the fonts for output. Raster graphics are bitmapped files such as scans or screenshots. For TIFF files, be sure to have the correct amount of data in the file for the line screen in which it will be printed (min. resolution is 96dpi @ full-size). Use an image-editing program such as Photoshop or Live Picture for TIFF files. Allow bleed for all graphics.
A minimum resolution of 96 DPI at the final output size is required. Internet Graphics downloaded or saved from Web pages are not acceptable for print products. These graphics have low-resolution images (usually 72 PPI), which are fine for screen display, but far below acceptable quality standards for print.
All work submitted for digital color should be in the CMYK (Cyan/Magenta/Yellow/Black) mode; which is the mode required for the printing process. Authors must ensure that color saturation-color balance is correct before sending files. If an RGB (Red/Green/Blue) file is submitted, dramatic color shifts can occur when we convert to CYMK. Be aware that most desktop scanners, digital cameras, and video capture systems save files as RGB so it will be necessary for you to convert to CMYK. This can be accomplished in many ways, please consult your software manual for details. If your logo or graphics use Pantone colors, include the PMS color information.
Include your screen and printer fonts when sending PC files. All fonts used must be postscript fonts. As a rule, always convert text to curves to eliminate font issues. If True Type fonts are used, they must be converted into pixels or outlines and the entire layout saved as an EPS or TIFF.
Ensure your graphics are submitted in the correct dimensions and proportions. Include a sufficient amount of bleed.
Always supply a hard copy of the digital image being submitted. This allows us to double-check the image.
Accepted Media and Transfer Methods:
• CD-ROM / USB Thumb Drive
• E-Mail (If under 5-MB)
• Posting to our FTP site
• Upload with Web Page for compressed file packages smaller than 10-MB
Please submit materials in a timely manner. If materials arrive late, we may not have enough time to notify you about problems and your graphic may be printed incorrectly. If a graphic does not meet the required specifications, the graphic may not appear as you expect it.
If you have any questions, please Contact Us